Now you can build, develop and maximise your business through the use of Brilliant e-Marketing
Our database marketing system - Brilliant e-Marketing is designed to be the most user friendly and feature-packed on the market. Designed from a marketing persepective, it not only has email marketing capabilies - it allows you to create and manage a variety of additional features, such as surveys and events. For a full break down click on the links below:
Powerful Email Marketing
You are able to create, schedule and send personalised and interactive letters and emails to your existing and prospective customers - all in your own professional branding template.
It can be used for newsletters, announcements, sales, VIP offering, changes within your industry, the list is endless - download our free report - "Growing your business with E-Marketing". Brilliant E-Marketing will allow you to quickly and easily create and send your email message. It has been designed to work stand alone or intergrate with your Mac Copy designed website. It's a great tool for attracting new clients, increasing sales and getting your customers to keep coming back.
Included is:
- Two graphically designed templates to match your website and existing branding. (you chose the templates - however most people chose a newsletter and general template)
- A user friendly campaign wizard which guides you through each and every step - allows you to add your own content and images - also selects which clients to receive the email.
- You can send yourself a test preview before sending it to your clients.
- My favourite part - you are able to schedule your campaigns to go out on a specific date, recuring time period or at a later date (ie draft to be sent later). This way you can set your marketing and forget it. Easy!
- You can set up automatic campaigns or emails which are triggered by customers making an enquiry, signing up for a newsletter or requesting information on a certain product - automatically what you want is sent to them.
- Any field you enter into your database can be personalised into the email/campaign. This way your customers believe that the email was written specifically for them. This field can be anything from name, age to hair colour or pet name, the choice is yours.
- If you can use Microsoft Word you can use Brilliant e-Marketing - easy as.
- Each article you create within Brilliant e-Marketing is stored and can be accesssed at the touch of a button - also if you have a Mac Copy website they can automatically appear there.
- Schedule can be up to 10 years in advance- that's a very long holiday.
- View your campaign history for duplicating campaigns that worked, as well as view upcoming schedules of activity for effective marketing management.
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Build and Manage your Contact Lists
Now all your contacts can be managed in one area. You can enter, edit and profile each contact - based on current clients, prospects, networking etc. This ensures that your campaigns are targeted and more effective hence more results for your business. Each communication message is personalised and relevent to your contact. Brilliant e-Marketing also has many features which assists in the building and maintaining of your growing list. With Brilliant e-Marketing you can;
- Import email addresses from any other program in the form of a 'csv' file.
- Add a signup sheet to your website
- Export your database to Microsoft Excel.
- Allow your contacts to update their own contact details when they receive an email and it will automatically update your main database in Brilliant e-marketing
- Invalid email addresses are automatically flagged
- Your opt-ins and unsubscribes are tracked in real time
- You can easily and quickly search your database to find specific contacts or profiles
- Organise contacts into specific groups - eg. current clients, A-grade clients, networking contacts etc
- You can manually enter contact details - one at a time
- Automate your "update details" campaign - so you always have the correct details
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Reporting
As with any marketing tracking is vital to ensuring business success. Brilliant e-Marketing makes tracking your communications a breeze. It will collect data to assist in evaluation marketing time and money spent and areas to improve your campaigns effectiveness.
You can view for each campaign;
- The number of peple that opened the email
- The number of people that received the email
- The percentage of HTML to text emails
- The number Unsubscribed from the email
- Forward to a friend activity
- The number of links clicked (Unique vs Total)
- The number of contact detail updates
- Where the email has not reached the specified recipient - bounces back
- The demographics of the people within the above groups. e.g: determine the percentage of females above 50 years that clicked on a certain link
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Online Surveys
Surveys are a great way of gathering vital data to improve your business, not just for your current clients. You can send surveys to your staff, prospective clients or industry experts. You simply enter your questions and select what type of response you want - drop down menu, multiple choice etc. The surveys are then sent to your selected group and the information is collated and reports are produced for easy analysis. Brilliant e-Marketing makes the process quick, easy, fast and effective! Some of the survey features include;
- You can start from scratch and make your own, or using one of the many professional templates available
- All surveys are customised with your branding and can be sent either as an email or a link to your website
- Results are shown real-time in graphs and can be viewed per contact or overall summary
- Marketing pieces can be sent to all contacts who answered a particular question in a particular way
- All results can be exported to Microsoft Excel for further processing
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E-cards
E-Cards are flashy, moving cards which make you look professional, unique and give you the edge over your competitiors. Brilliant e-Marketing comes with a range which you can personalise for your customers or we can create a speical one just for you. Click here for more information. You can set them up as an automatic campaign, e.g to your clients on their birthday - imagine how speical they would feel!
- Can be sent out for any occasion such as;
- birthday's
- special events, ie: Christmas, St Patrick's day
- other specialty cards such as a Thank You card
- can be schedules and automated in advance
- can be personalised to your clients and they all have your branding
- can be set up for trigger based with clients request information or sign up for your newsletter
- voucher can be attached to e-cards
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Event Management
When you hold your own event Brilliant e-Marketing allows you to focus on the event and it can handle the advertising and booking system event, print names tags for attendees. You can then set up campaigns to both those to attend and those who didn't. Some of the features include;
- Your clients can pay on or offline and can print a tax invoice
- You can print name badges and attendance lists
- Easily nominate and record who has paid and who hasn't
- You can send targeted emails/e-cards or SMS to people who have or haven't signed up
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SMS Messaging
You can used the power of Brilliant e-Marketing to send personlised SMS messages easily and instantly to your clients.
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